This Corporate Battle For the Cable News Network Highlights How Flawed US Media Has Become.
Late Thursday, amid swirling speculation regarding an incident at Brown University, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and guiding the public to her network’s 9pm newscast.
Although it is by no means a flawless news source, her words resonated for numerous observers. It is one of the organizations where there exists fact-based and mostly trustworthy reporting – notably during crises such as the one unfolding in the vicinity of a New Hampshire storage facility.
A Vulnerable Position Amid a Business Battle
Yet the news network, now middle-aged, finds itself in a uncertain situation as two huge media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has become part of a high-stakes game of corporate ownership, rather than as a question of what benefits the information-seeking public.
“This represents another instance of the profound systemic issues with origins in many years of governmental choices,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.
The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.
“It is often framed as a corporate drama with key players as the protagonists, but there is hardly any discussion of the common good,” Pickard explained.
The Additional Factor: The Former President
This situation is complicated by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” adversary.
Recall the cries of “CNN sucks!” at the president’s rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.
Trump now says that the network requires new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
There is a basis to like that suitor more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that storied news network.
A Future of Continued Turmoil
Significantly, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. That would be a relief to many at the network, but it’s far from a safe harbor. That arrangement could pave the way for CNN for yet another acquisition. It never ends.
In the view of Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should disallow both deals.
“Either merger would be bad for the country, and both should be opposed by anti-trust authorities,” Wu argued.
The Bigger Problem and a Path Forward
Whatever happens regarding CNN, the underlying crisis endures.
“Our current system is a highly structure that undermines democracy, but we ought not succumb to learned helplessness,” Pickard emphasized. Regulatory choices – dating back to the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can tackle it.
Can reform occur in an era where the top communications regulator refuses to acknowledge that the agency is independent? Change is a distant prospect now, but that is not to say it will be impossible forever.
Measures that support independent news organizations, reinforce local journalism, finance public media, and outlaw the concentration of media power in a handful of hands are achievable – they are essential for a robust democracy.
Regarding media ownership, size does not equal quality. And news organizations including CNN cannot be pawns in the newest merger game.